Google’s new app- ‘Google Allo’ has all the oldies in the block sitting at the edge of their seats, because its new and user friendly features will give them all a run for their money. From our standpoint, this new app will mark the beginning of the end for over-the-top (OTT) messenger apps.
While Whatsapp dominates the world of Android and iOS messaging alike, and has a user-base of a population of a few large countries combined, Allo might just be on its way to steal its spotlight.
Why Google Allo can kill Whatsapp?
Before looking deeply into the reasons let’s look at what Google has up its sleeve:
- Hangouts: Messaging app
- Allo: AI-assisted messaging app
- Duo: Video calling app
- Joyn: World’s leading RCS
Reason 1: The Google Assistant
Whatsapp has unique features of sending across a location, file, picture, audio recording and so on- these are all saved files that are being shared via the app, which makes communication so much closer. However, where Allo differs is that you could be wondering about the travel time to a certain place, or the best available flights to a certain destination or discounts on hotels and all you have to do is type in @google followed your question or order. Next thing you know, it will be providing you with all the details, accompanied by a series of pictures wherever available.
Reason 2: In-message searches
With Google Allo, you can just type @google and ask about prospective restaurants or the particular song in the middle of the chat and it will provide you with the links to both in the chat- so it can be viewed and shared with your contact at your discretion. So it’s saving the user the trouble of temporarily closing the chat to find the relevant data, providing it on screen for both instead.
Reason 3: Automatic Responses
The app can provide automatic responses to messages on behalf of the user. It does this through a software that contains machine-learning technology, which gets better at picking up the user’s most frequently used responses with increased usage of the app. For instance if someone sends you a ‘How are you?’, the app will offer you the automatic response of ‘Good, how about you’ that you can send across. It is definitely convenient for those who are on the run and are too busy to type out a response.
Reason 4: Picture Recognition
Google has incorporated ‘photo recognition’ in this app, making it possible for it to recognize a received picture and suggest an automatic response. For example, if someone sends you a picture of a sunrise, it will suggest ‘beautiful’ or ‘wow’ as a response, depending on your maximum usage of either, from which you can choose the more applicable one and send it across.
Reason 5: Selective end to end encryption
While both Whatsapp and Allo offer end to end encryption for chats, the latter allows for ‘selective end to end encryption’, which means that you can select the contact you want to chat with in incognito mode, through its ‘Incognito Chat’ option. Along with this, the chat history will disappear after you have finished the talk, depending on the expiration period you have set. In case, you have switched off your expiration period, the chats won’t disappear.
Reason 6: Text formatting and more advanced features
Google Allo allows you to format your text and send across larger and smaller font sizes of text messages, allowing you to increase or decrease the text size by sliding the send button up and down respectively, a feature that Whatsapp does not allow. It also has a wider array of sticker-collection and even allows the user to scribble on pictures before sending it across.
Reason 7: Google brand
Of course, WhatsApp has been acquired by Facebook, but Google Allo is a pure Google creation. The intention behind not incorporating features like direct calling or video calls is to redirect users to other Google apps like Duo and Hangouts. It has the power of the sworn-by ‘google search’ both inside and outside a chat-box and also makes communication easier and much more secure for the user.