Anil Ambani-led Reliance Group’s telecom arm Reliance Communications (RCom) launched “Next-Gen app-to-app calling in the country and worldwide”. The company said that the app-to-app calling experience, which is not a novelty for Indian consumers, will be better on its Long-Term Evolutio (LTE) network in the 850 MHz band.
“RCom’s 4G LTE network in the 850MHz spectrum band – considered worldwide as the most optimal frequency for next-gen voice and data services – will provide an unparalleled user experience,” the statement said.
RCom App-to-app calling @ Rs. 39
Announcing the newly launched pack from Gujarat, the company’s CEO Consumer Business, Gurdeep Singh said the app-to-app calling data pack will begin with as low as Rs. 39 per month for 200 MB worth of data (equivalent to 300 minutes of app-to-app talk) and will attract more customers to come to the RCom fold.
Subscribers will get 200 MB of data which they can use to browse the internet, make voice and video calls through apps like WhatsApp, Skype, JioChat or Facebook Messenger. In fact, calls made on these apps are charged at both ends. A data call is typically charged on the basis of data consumed in megabytes and not measured in paisa per minute as is the case with a regular mobile call.
“We see increased data consumption going forward. In about couple of years’ time, the revenue share of voice and data will change from the current 76 per cent and 24 per cent respectively to about 60 per cent and 40 per cent with growth in data consumption,” said the company’s CEO Consumer Business, Gurdeep Singh.
He further maintained that the latest service offers HD quality app-to-app calling anywhere in India and around the world. The existing RCom customers having installed data-based communication apps such as WhatsApp, Facebook messenger, Skype, Google Hangouts, Imo and Viber among others, will be able to make voice and video calls to the same app easily and quickly through data without dialing the number.
The latest plan will be available for RCom customers in Gujarat, and soon will be rolled out nationally.